Mashable: Latest 10 News Updates - including “6 Ways to Score a Job Through Twitter” |
- 6 Ways to Score a Job Through Twitter
- Will Microsoft’s Buy-One-Get-One Promo Boost Windows Phone 7 Sales?
- 4 Misconceptions About Marketing in Social Games
- Homeland Security Seizes 70+ Websites for Copyright and Trademark Violations
- The Mashable 2010 Holiday Gift Guide
- Black Friday Sales Figures Soar for Online Retailers
- Weekend Gaming: “Gran Turismo 5,” “Call of Duty: Black Ops” Continued [OPEN THREAD]
- 39 New Social Media Resources You May Have Missed
- Kitschy Indie Spy Feature Premiers on YouTube [Randomly Viral]
- 6 Promising New Companies That Emerged in 2010 [Mashable Awards]
- Top 10 Twitter Trends This Week [CHART]
| 6 Ways to Score a Job Through Twitter Posted: 27 Nov 2010 04:55 PM PST      Twitter has become a great resource for just about anything, including jobs. From industry chats to Twitter accounts dedicated to posting vacancies, there are a ton of resources for landing a gig. We’ve already chronicled how to get a job through Facebook and YouTube, and now we’re taking a look at the job hunting process on Twitter. We spoke with nine Tweeters who have landed jobs through Twitter to get their top tips for success on the platform. Below you’ll find a guide to their job hunt strategies on the microblogging service. If you’ve also been successful in finding a position via Twitter, let us know about your experience in the comments below. 1. Tweet Like an Industry Expert Words to tweet by: You are what you tweet. Keep in mind that everything you tweet lends to — or takes away from — your online persona. Whether or not you’re searching for a job, make sure your Twitter stream represents you as a professional individual that has important and unique thoughts to contribute. Your goal should be to become an industry expert — or at least tweet like one. Share links that are relevant to your followers, adding commentary to the latest industry news. This shows that you’re keeping up with industry trends and gives potential employers a look into what you read and care about, which will help them to envision how you may fit into their company’s work environment. If your commentary on Twitter is interesting enough, you may have employers knocking on your door. Christa Keizer, a recent intern at Cone, a strategy and communications firm, used Twitter during her job search to “[post] relevant, industry-related tweets on a daily basis to establish credibility.” After commenting on one of Cone’s blogs, Marcus Andrews, the New Media Associate at Cone, tweeted to Keizer, thanking her for her comment and asking her about her summer work plans. A few tweets and an interview later, Keizer was hired. Kate Ottavio, an account executive at PR agency Quinn & Co., had a similar experience. Prior to working at Quinn, she worked at a small PR agency in Connecticut. One day, Allyns Melendez, HR Director at Quinn, started following Ottavio on Twitter — she waited for Ottavio to follow back, and then asked her if she’d like to move to New York, where Quinn is headquartered. Little did she know, Melendez was looking for a new hire for the real estate division of the firm. Melendez had first searched for “PR” and “real estate” on LinkedIn, where Ottavio’s profile popped up. Although Ottavio wasn’t looking for a job at the time, her Twitter strategy had always been to “represent myself as a knowledgeable and reputable PR professional. I tweet about 10-20 times a day about anything from personal experiences to Mashable articles to PR blog posts.” Loving the opportunity that Quinn presented her, she promptly accepted. 2. Use Twitter Hashtags There are lots of ways to use Twitter hashtags to get a job. Here are a few types of hashtags to get you started:
Liz (Pope) Schmidt, now the media and research manager at Sevans Strategy, attested to the power of industry Twitter chats: “I began participating in #Journchat, created and hosted by Sarah Evans [owner of Sevans Strategy, a public relations and new media consultancy]. Although I had known Sarah from a past virtual work experience, I was able to reconnect with her through Twitter. I mentioned her in several tweets and participated in her online discussions. Soon after, based on a direct message conversation with Sarah on Twitter, I came on board at Sevans Strategy.” Besides scouring job search hashtags, job seekers can also follow Twitter accounts dedicated to posting job openings, use Twitter search to find postings or keep an eye out on the Twitter streams of companies they might want to work for. 3. Connect with Recruiters and Current EmployeesDon’t be afraid to research the companies that you want to work for to find out who currently works there and who is involved with recruiting. After all, while you’re searching for a job, recruiters are scouring the web at the same time looking for pertinent information about job candidates. Interacting with current employees and active recruiters is an easy way to learn more about a company and its job opportunities. Take Connie Zheng’s word — she’s already been hired for two jobs through Twitter. “I got my PR internship at Text 100 using Twitter, as well as my entry-level position at Burson-Marsteller using Twitter,” she explained. She advises job seekers, “Use Twitter as a research tool to identify who the appropriate HR person or recruiter is at the desired company.” Shankar Ganesh, a student at the Shanmugha Arts, Science, Technology and Research Academy in India, recently landed a marketing consulting internship at business apps provider Zoho Corporation by connecting with a technologist employed by the company. “I wanted to spend my summer as an intern at Zoho, so I approached employees using Twitter,” he recounted. “I showed them what I had done previously and my website for credibility. My interest was forwarded to Zoho’s HR team, and we got in touch.” Soon after, he was offered the internship. Even if a company isn’t hiring, it’s a good idea to stay in contact with recruiters and employees. When a position opens up, it’s likely that you’ll be one of the first to be contacted, said Alison Morris, an account coordinator at The CHT Group, a strategic communications firm based in Boston. Morris told us how she landed her current position on Twitter:
Keep an eye out for socially savvy companies like CHT — it also recently hired Marissa Green as an account coordinator through Twitter and is now looking for a spring intern, with Twitter being one of its main recruiting outlets. 4. Build a Relevant Network A lot of successful Twitter job stories actually end with the punchline, “I wasn’t even looking for a job.” In many cases, these lucky new hires just found interesting opportunities serendipitously, which makes sense given that it’s Twitter we’re talking about. Twitter is all about networking, so build a network that makes sense for you. You’ll find that a lot of the opportunities that are presented to you are simply organic. Here’s an anecdote along those lines from Marketing & Communications Manager for digital agency ChaiONE, Meghan Stephens:
5. Start a “Hire Me” Campaign After seeing a job posting for HeadBlade, a men’s grooming company that makes products specifically for guys that shave their heads, Eric Romer immediately set up a website, Twitter page, Facebook Page and YouTube account all in the name of nabbing the job. ‘The posting for ‘Interactive and Social Media Marketing Manager’ was tweeted from the HeadBlade Twitter account, which I had been following for several months,” explained Romer. “I have been a die-hard ‘HeadBlader’ using their products religiously since 2005, so this was literally a dream job.” “While there were several channels used, Twitter was by far the most effective getting on HeadBlade’s radar,” said Romer. “I received a call from a company rep within 48 hours of my initial blog posting, and flew from Indianapolis to L.A. within 10 days for an interview.” While a full-out campaign of this nature may not be the best strategy for every job opportunity that comes along, this type of passion is what really stands out in the job recruiting process. If you encounter your dream job, go all out. 6. Take It Offline Three simple words: “Let’s get coffee.” Once you’ve gained a certain level of dialogue with a potential employer, an in-person meeting can really boost the relationship. DJ Waldow, director of community at Blue Sky Factory, said that he landed his job at the company through connecting with Blue Sky Factory’s CEO Greg Cangialosi on Twitter. After initially “stalking” Cangialosi on Twitter, Waldow began engaging with him. Eventually, all of the tweets lead to an in-person meeting, which Waldow feels really sealed the deal. He wrote of the experience:
Your TipsWith the increasing popularity of Twitter, more and more job seekers and recruiters are turning to the social network to find leads. We suspect that a sizable number of Mashable readers have used Twitter in some way to find a job. If so, let us know about your experiences in the comments below. Social Media Job ListingsEvery week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we’ve selected some of the top social media opportunities from the past two weeks to get you started. Happy hunting! More Job Search Resources from Mashable:
Image courtesy of Flickr: alancleaver & chichacha Reviews: Facebook, Flickr, LinkedIn, Mashable, Twitter, YouTube, zoho More About: career, career hunting, careers, job hunt, job hunting, job search, job search series, twitter For more Business coverage:
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| Will Microsoft’s Buy-One-Get-One Promo Boost Windows Phone 7 Sales? Posted: 27 Nov 2010 04:05 PM PST   On Black Friday, Microsoft announced that consumers would be able to buy one Windows Phone 7 device and get the second free for purchases at all AT&T stores. These phones, which retail for $199, include the LG Quantum, HTC Surround and Samsung Focus. Is this just a typically lowball Black Friday sale? Or is this indicative of lackluster sales for Windows Phone 7 devices? It could be both; we won’t know for certain until we have more information about Microsoft’s numbers for Windows Phone 7 sales. Still, this sale, however conveniently timed, is reminiscent of an identical offer made for the KIN, the prematurely axed device that was Microsoft’s last big mobile attempt. In that case, low sales — some say as few as mere hundreds of units — prompted the price-slashing and rebranding of the phone in the same year it was released. If a recent poll of Mashable readers, most respondents thought the Windows Phone 7 platform would be a success. Indeed, even though Microsoft execs were vague on Windows Phone 7 device sales in a November call with shareholders, CEO Steve Ballmer himself made optimistic statements about the platform, saying that Windows Phone 7 was "off to a great start… It marks the beginning, we think, of a new era in smart phones. The response has been really fantastic." What do you think: Is the promotion an innocuous marketing tool, or is Windows Phone 7 simply underperforming? We welcome your speculations and opinions in the comments.
Reviews: Mashable More About: black friday, microsoft, Mobile 2.0, sales, windows phone 7 For more Mobile coverage:
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| 4 Misconceptions About Marketing in Social Games Posted: 27 Nov 2010 03:25 PM PST   This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Social games, like FarmVille, Mafia Wars and MyTown, racked up a number of high-value brand partnerships during the past year, and the social gaming industry in general is seeing huge interest from investors and consumers. The top 10 Facebook games, for example, all have more than 10 million monthly active users each, with FarmVille leading at 62 million monthly active users, followed by FrontierVille at nearly 37 million and Zynga Poker with nearly 33 million. Granted, these are small portions of Facebook’s total network of more than 500 million users. But with a budding industry like social gaming, these are still impressive numbers, especially given the growth that these games are experiencing — all of the top 10 games were launched after 2008, with the top three games being launched after mid-2009. The U.S. population alone is also a good indicator of user adoption — one in five Americans over the age of six have played an online social game, according to a recent study. Increased user activity has spurred attention from investors. From an acquisition point of view, we witnesed Disney’s $763.2 million acquisition of Playdom, Electronic Arts’s $400 million acquisition of Playfish, and Google’s acquisition of Slide. Regarding investment, the big winner this year is Zynga, having now raised a total of $366 million. Brands are taking notice and acting quickly, implementing innovative ways to advertise in social games and capitalize on the rise of virtual gaming. Carree Syrek, a partner in social media strategy at Mindshare, a global media and marketing services company, recently spoke at ad:tech on the common misconceptions that companies have about marketing in social games. Here’s are the four concerns she discussed. 1. My Audience Doesn’t Play Social GamesBrands often look at social gaming as something that only a niche group of gamers partake in, but multiple surveys show that social gaming actually appeals to a much broader audience than most would expect. One early 2010 survey found that the average social gamer was a 43-year-old female. “One of the biggest things that I hear when I talk to brands is ’social gamers are moms. They’re middle-aged moms,’” said Syrek. “But actually, this is not the case. Each of the games or the worlds that you’re in have very specific audiences that you wouldn’t necessarily see unless you dug a little bit deeper.”  Syrek pointed to the disparity between FarmVille and Mafia Wars demographics as an example of diversity among social gamers, as presented in the 2010 PopCap Social Gaming Research Results.
Syrek clarified that raw numbers don’t explain the full story, pointing to index numbers as a way to better understand an audience. Index numbers are used in marketing research and indicate the strength to which a certain demographic is represented on a site or service, generally with a weighted base number of 100 representing the average Internet user. “There are different ways to segment for ethnicity if you’re going after specific markets,” she stated. “The numbers in parentheses [as pictured above] are index numbers. So, you can see that even though, say in Mafia Wars, the African American segment is only 17% of the people who play that, their index is 198. So, you’ve got a really receptive market there that you can tap into.” “The point is that you can actually dig deep, and you can find the proper environment for your target demographic,” stated Syrek. Before writing off social gamers as middle-aged moms or male teenagers, be sure to look at the types of games out there and learn about their audiences — you may find that your audience is present on a few niche social games. 2. Virtual Worlds Are Not for “Serious” Companies“I think it’s important to note that there’s a place here for everyone. It’s not just about the Jolly Green Giant being in FarmVille… it doesn’t have to be that literal, and there are spots for everyone here to play,” said Syrek. It is a misconception that advertising in social games is only territory for entertainment brands or brands that want to be seen as “fun.” On the contrary, many serious brands were discussed during Syrek’sad:tech session.  Linda Gangeri, manager of national advertising for Volvo Cars of North America, discussed Volvo’s recent campaign on MyTown, in which Volvo’s strategy was to “leverage location-based services to deliver Volvo-branded messaging and virtual goods to people checking in to competing dealerships.” Upon launching the Volvo S60, the Volvo marketing team decided to test virtual goods as a way to build awareness for the new vehicle. “It was a 30-day campaign from September 1 to September 30,” explained Gangeri. During the 30-day period, 5.3 million Volvo-branded checkins were reached, 1.3 million Volvo-branded virtual goods (including a steering wheel, a wheel, the Volvo iron mark and the S60 vehicle) were delivered, and 20,000 clicks to “See the S60 in Action” were logged, for a click-through rate (CTR) of 1.5%, which is much higher than the CTRs that the rest of the marketing industry is accustomed to. “It gave us the opportunity to dig deeper, to immerse ourselves in an environment where people are having fun [and are] engaged, and then to take branded items, embed them and expose them to this huge audience of people,” said Gangeri, happy with the results of the campaign. 3. It’s Always About CapitalismWithin social gaming, the virtual goods market is the top revenue driver for social game creators — virtual goods makes up 90% of Zynga’s revenue, for example. Social gamers are willing to buy digital goods in order to improve their positions in the games. This is great for game creators, obviously, as they are technically selling nothing. Users buy fake shovels and tractors to tend to their fake fields. There’s a lot of money in that — the U.S. virtual goods market is predicted to pass $2 billion in 2011. While the money is certainly there, social gaming and the virtual goods market aren’t always about capitalism. In fact, Syrek mentioned four examples of social good on social gaming platforms:
These cases illustrate that social games could be a good route for for-profit or non-profit businesses hoping to raise a little awareness for social good projects. 4. Social Games Are a FadSocial networking dominates most people’s time spent online, but next in line is online gaming, Nielsen reported in August. Of course, social gaming only accounts for a portion of that sector, but still, the fact that social networking and online gaming dominate online activity is a nod to the growing importance of social gaming. Syrek pointed to the 2010 PopCap Social Gaming Research Results to validate her argument that social gaming isn’t a fad. The study found that 24% of U.S. and UK Internet users play social games at least once a week, and that most social gamers play other genres of games, including casual and hardcore games. In another portion of the session, Manny Anekal, director of brand advertising at Zynga, illustrated that users are spending a lot of time playing social games. FarmVille users average a whopping 68 minutes of FarmVille play per day and Mafia Wars users average 52 minutes per day on the game, according to April 2010 Cisco Security Intelligence Operation data, for example. It’s no secret that social games are engaging (and addictive), but who knew users were spending so much time tending to virtual farms and brawls? While it is admittedly difficult to decide if social gaming is truly a fad or not, data points toward its continued and growing popularity. What are your thoughts on marketing in social games? Let us know in the comments below. Reviews: Facebook, Internet, Yoville, zynga poker More About: Branded Virtual Goods, business, facebook, farmville, frontierville, social game, social games, social gaming, virtual goods, virtual world, Zynga, zynga poker For more Business coverage:
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| Homeland Security Seizes 70+ Websites for Copyright and Trademark Violations Posted: 27 Nov 2010 02:10 PM PST   The U.S. government’s crackdown on file sharing and counterfeiting has taken a new and disturbing turn. Yesterday, we reported that the Department of Homeland Security’s Immigration and Customs Enforcement office had seized Torrent-Finder.com, a site that linked to other sites that hosted and shared torrent files of copyrighted material. The news itself was not too unusual; what struck us as out of order was that the site had been shut down without the owner being notified and without a court conviction or, to our knowledge, any other legal proceedings. At the time, we knew that several other websites had also been seized; however, today, we are hearing reports that as many as 77 different websites have been seized and shut down, all without any notification or warning to the owners. As the owner of Torrent-Finder.com said, the sites were seized "without any previous complaint or notice from any court… While I was contacting GoDaddy I noticed the DNS had changed. Godaddy had no idea what was going on and until now they do not understand the situation, and they say it was totally from ICANN." The Department of Homeland Security (DHS) is seizing sites directly from ICANN because of complaints filed against them; the agency is not doing so under the auspices of the Digital Millenium Coptyright Act (DMCA) or a more recently introduced, so-called “censorship” bill, the Combating Online Infringements and Counterfeits Act, or COICA, which was created specifically to address the issue of piracy. While both of these acts have serious issues that many free-web advocates find disturbing, the implementation of either law might be better than no law at all. Rather than using DMCA or COICA, the DHS has, as one spokesperson told The New York Times, "executed court-ordered seizure warrants against a number of domain names." So far, TorrentFreak is counting 77 domains seized. These URLs indicate that sites were used to peddle counterfeit goods as well as illegally shared media files. What we can’t debate is that the government has a right to enforce its own laws. If copyrights are being infringed upon and goods are being counterfeited, the government does have the authority to put a stop to those activities. But when legislators have taken great pains to construct and pass laws that create procedures for dealing with these exact issues, it does seem a bit off that none of those procedures were used. For example, COICA would create a blacklist of censored URLs. If infringement of copyright or the trafficking of counterfeited goods is central to the operation of the website, the Attorney General can ask a court to place that website on the blacklist. The DHS is bypassing typical laws and procedures to quickly stamp out file-sharing and counterfeiting — perhaps in time to thwart knock-off holiday shopping, we could speculate. We might also speculate that the reason for the rush job has something to do with the impending passage of COICA, which would create a longer process for closing these sites. Speculations aside, this great haste is as confusing as it is perturbing; it doesn’t sit well with the traditionally American sense of due process. What do you make of these seizures? Do you think Homeland Security is right to close these sites, specifically in this manner? Let us know your opinions in the comments. Image courtesy of Flickr, daphid. Reviews: Flickr More About: bit torrent, bittorrent, dhs, file sharing, government, homeland security, seized, torrent, trending For more Tech coverage:
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| The Mashable 2010 Holiday Gift Guide Posted: 27 Nov 2010 01:35 PM PST   This post is part of the Mashable 10, Mashable’s gift guide of the 10 hottest gadgets that that our editors think should be on everyone’s wish lists this holiday season. All 10 posts, which make up the complete guide, are linked below.
Below is the complete gift guide, which we consider to be the essential holiday wish list for any gadget enthusiast. The 10 items in this group represent what we believe are gifts that any gadget fan would be happy to unwrap this holiday season and enjoy well into the new year and beyond. But when it comes to electronics, people are nothing if not opinionated. We’d love to here what’s on your wish list, too, so let us know what you’re hoping to get this holiday (or planning to give) in the comments below! Without further ado, the Mashable 10 (presented in no specific order):
Image courtesy of iStockphoto, alexsl Reviews: Android, Apple Ipad, Mashable, iStockphoto More About: 2010, amazon, android, apple, gadgets, gift guide, Holiday, HP, ipad, iPod Touch, Kindle, kinect, netgear, Nikon, Recommendations, roku, vizio, xbox, Xbox 360 For more Tech coverage:
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| Black Friday Sales Figures Soar for Online Retailers Posted: 27 Nov 2010 12:47 PM PST   Initial numbers for Black Friday sales are in, and things are looking pretty rosy for Internet retailers. Americans typically think of Black Friday as the biggest day of the year for brick-and-mortar stores, but another segment of the retail industry is seeing phenomenal year-over-year growth, even as the recession lingers on. Online retailers saw an overall 15.9% sales growth between Black Friday 2009 and Black Friday 2010. The price of the average order also rose 12.1% from around $170 per order to $190.80. This data, which comes from Coremetrics, also shows that consumers, though they’re spending more online, are spending smarter. When we make a purchase, we’re viewing fewer items per site, looking at fewer pages and doing fewer on-site searches, suggesting that we’ve done our research ahead of time and know what we want when we decide to make a purchase. With that in mind, it’s likely that a greater online spend might translate to a lower overall spend this holiday season, as bargain hunters glean the best deals from the web and forgo traditional, in-store shopping. Retailers are also seeing more mobile shoppers logging in from their phones. Around 5.6% of Black Friday 2010 traffic came from mobile devices — a 26.7 year-over-year increase. These results don’t surprise us much. Online shopping has long been on the rise; in fact, in a poll we’re running right now, the majority of respondents are already saying they’ll do all or most of their holiday shopping online. What do you make of these numbers? Do they line up with your online shopping experiences so far this holiday season? Go vote in that poll we linked to above, and let us know what you think in the comments. Image courtesy of Flickr, turtlemom_nancy. Reviews: Flickr More About: black friday, mobile commerce, online shopping, retail For more Business coverage:
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| Weekend Gaming: “Gran Turismo 5,” “Call of Duty: Black Ops” Continued [OPEN THREAD] Posted: 27 Nov 2010 11:34 AM PST   Maybe it’s the tryptophan, but Thanksgiving week moves slowly in the United States. And with Black Friday having come and gone, most of the big holiday releases are already on shelves. Nevertheless, the week did see the release of one of the year’s biggest titles: Gran Turismo 5 for the PlayStation 3. The Gran Turismo series is, in all likelihood, the biggest and best racing series in production, and there’s a good reason for that. This game alone features more than 1,000 drivable cars; it is the only game to be licensed by World Rally Championship, NASCAR and Super GT; and it has some of the most precise racing mechanics available outside of an actual car. In its fifth installment, Gran Turismo has added car damage to augment the realism of the game. Racers can now enjoy the extremely frustrating experience of both physical and mechanical damage to their cars. It also features an impressive 71 tracks, so it’s unlikely your races will get repetitive very fast. So if you’re a racing aficionado who was looking for a reason to buy a PlayStation 3, this is likely the most justification you’re going to get. Since I prefer battlefields to racetracks (and few things are more cathartic than a good first person shooter) Call of Duty: Black Ops on the Xbox 360 has been the primary gaming focus of my week. I admit I haven’t had much of an opportunity to delve into its multiplayer mode, but I’m pleased to say that Treyarch did, in fact, pull off a solid game in Black Ops. Anyway, that’s what’s on deck for me. Are you playing anything this weekend? Or are you building up your gaming stamina for next week’s release of Epic Mickey on the Nintendo Wii? Comments are open to tips, critiques, (good-natured) smack talk and basically anything else related to gaming. The weekend gaming open thread is intended to bring Mashable gamers together through conversation about games. This thread is for those of us who had the first NES and for those whose first gaming experience happened on an Xbox 360, so let’s try to keep it fun for everyone. Image courtesy of iStockphoto, shino-b Reviews: Mashable, iStockphoto More About: black ops, call of duty black ops, Epic Mickey, gran turismo 5, nintendo wii, playstation 3, PS3, video games, Weekend Gaming, Xbox 360, XBox live For more Tech coverage:
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| 39 New Social Media Resources You May Have Missed Posted: 27 Nov 2010 11:02 AM PST   Thanksgiving has finally come and gone and all of us at Mashable hope you had a wonderful Turkey Day. Whether you were recovering from all that food or you were tuning in to the parade from overseas, it’s OK if you missed one or two of our tools and resources from the past week or so. Heck, we even had a story about using social media for Thanksgiving! On our Social Media channel we took a look at the year’s top memes, essential podcasts and social good champions. Tech & Mobile has some interesting stories on infamous tech flops, an interview with Twitter’s creative director, and a hands-on with iOS 4.2. Business rounds out our list with job tips for aspiring SEO/SEM specialists and the state of small business marketing budgets. Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. Social Media
For more social media news and resources, you can follow Mashable’s social media channel on Twitter and become a fan on Facebook. Tech & Mobile For more tech news and resources, you can follow Mashable’s tech channel on Twitter and become a fan on Facebook. Business For more business news and resources, you can follow Mashable’s business channel on Twitter and become a fan on Facebook. [Image courtesy of WebTreats] Reviews: Dopplr, Facebook, Mashable, TripIt, Twitter, social media More About: business facebook, Features Week In Review, List, Lists, Mobile 2.0, small business, social media, tech, technology, trend, twitter For more Social Media coverage:
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| Kitschy Indie Spy Feature Premiers on YouTube [Randomly Viral] Posted: 27 Nov 2010 09:41 AM PST Earlier this week, a group of independent filmmakers decided to put their 35-minute film on YouTube. Wong Fu Productions‘ Agents of Secret Stuff has since performed fabulously, garnering more than 2 million views for the full film itself and nearly 2.7 million views for the trailer. Wong Fu Productions is a Chinese-American, San Diego-based outfit that has some YouTube experience under its belt already. The crew’s YouTube channel has 614 million upload views to date. WFP co-founder Philip Wang told YouTube that the entire movie “was shot in one intense week this past summer.
It’s not unheard of for indie filmmakers to use YouTube as their platform of choice. In fact, when the video site experimented with film rentals earlier this year, all the filmmaker participants were indies. Check out the trailer above and tell us in the comments what you think of the quality of the production, especially as it compares to other viral content on YouTube. Do you think indie film in general is trending toward the Internet? Reviews: Internet, YouTube More About: agents of secret stuff, filmmaker, independent film, indie film, wong fu, wong fu productions, youtube For more Web Video coverage:
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| 6 Promising New Companies That Emerged in 2010 [Mashable Awards] Posted: 27 Nov 2010 07:43 AM PST   As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Entrepreneur of the Year.” Be sure to nominate your favorites and join us for the Gala in Las Vegas!
Further, these companies become important components to the ever-evolving digital media landscape, with consumers and businesses alike thirsting to take advantage of what they have to offer. At this point, it might be too early to project any of the following companies as the next Twitter or Facebook, but as 2010 comes to a close, we feel confident in suggesting the following choices as "Most Promising New Company" in the 4th Annual Mashable Awards. Of course, our readers get the final say, so be sure to add your nominations and let us know who you think we missed in the comments.  Launched just last month, Instagram has quickly attracted the attention of social media consumers, photo enthusiasts, and reportedly, major investors. The iPhone app, which we described in our initial review as "speak[ing] to the secret photographer inside us all by providing a nearly foolproof way to snap remarkable photos," added 100,000 users in its first week (it's since been reported to be nearing 1 million). Quora Quora made a name for itself in 2010 by attracting the tech elite to its spin on an old idea: questions and answers. With high profile users like Reed Hastings, Marc Andreessen and Craig Newmark, the question for Quora is if it can extend its reach beyond digital influencers while maintaining the high level of discourse that has made it a small scale success so far. Formspring On the opposite end of the Q&A spectrum is Formspring, a startup that has grown to the tune of more than 1 billion questions answered on its platform. Unlike Quora, however, Formspring is all about anonymous Q&A and has leveraged integrations with Facebook, Twitter, WordPress and other major platforms to become an unavoidable part of the social media ecosystem. Kik Another relative newcomer, cross-platform mobile app Kik is also one of 2010's biggest breakout stories. The app, which functions much like the classic BlackBerry Messenger, attracted two million users in its first three weeks. Intriguingly, the app might be growing too fast for at least one mobile platform's comfort; last week, RIM blocked Kik on its network. GetGlue GetGlue has been on our radar for a couple years, but the company seemed to hit its stride more recently, capitalizing on the increasingly popular "checkin" concept to more than quadruple activity on the service in a matter of months. GetGlue has also positioned itself to also benefit from the expected rise of "second screen" experiences, allowing users to check in to TV shows, movies and music from their iPhones, Androids and iPads. ShopkickLocation-based deals were a huge trend in 2010, with big and small brands alike offering rewards to customers that share their whereabouts with friends. Shopkick offers a compelling twist on this idea, utilizing in-store technology to verify a user's location and automatically check them in to unlock rewards. The company has already raised $20 million, and with deployments at hundreds of Best Buy and Target stores, seems likely to have lots more growth in front of it. The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas) In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances. Date: Thursday, January 6th, 2011 (during International CES Convention week) Sponsorships are available. Please contact sponsorships@mashable.com for more information. Thanks to our sponsors: Mashable Awards Gala Partner:
Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas. For more information about Cirque du Soleil, visit www.cirquedusoleil.com Mashable Awards Online Partner:
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Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.
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Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies. Our "Mobile Year in Review 2010" animation proves a glimpse into the most notable breakthroughs in the wireless industry this year.
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The Aro system automatically learns what's important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day. The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog. Mashable Awards Gala VIP Lounge sponsor:
Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming. Mashable Awards After Party Sponsor:
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog. Image courtesy of iStockphoto, Sage78 Reviews: Facebook, FormSpring, Foursquare, Internet, Mashable, Twitter, WordPress, iStockphoto More About: formspring, getglue, instagram, Kik, List, Lists, mashable awards, mashable awards 2010, quora, shopkick, startups For more Startups coverage:
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| Top 10 Twitter Trends This Week [CHART] Posted: 27 Nov 2010 06:21 AM PST   Holidays and Hogwarts dominate this week’s Twitter trends list. The Thanksgiving holiday in the U.S. topped this week’s list as people tweeted well-wishes and recovered from tryptophan comas. It was followed closely by another event that might be considered a holiday in its own right by many people: the release of the latest Harry Potter movie. The first of the epic two-part finale to the massively popular series magicked into theaters last weekend and opened with $125 million at the American box office (tops in series history). It continued a strong showing over the holiday week. Further down the list, yet another great American holiday — Black Friday — made a strong showing around the Twitterverse. Recommendations of where to find the best deals were tweeted and retweeted throughout the week. There is also a Bieber on this week’s list, but not the Bieber you might have guessed. Curious about the rest of the week’s top Twitter topics? Check out the full list below, aggregated by our friends over at What The Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart. You can check past Twitter trends in our Top Twitter Topics section as well as read more about this past week's trends on What The Trend. Top Twitter Trends This Week: 11/20 – 11/26
Image courtesy of iStockphoto, ricardoinfante Reviews: Me, Twitter, harry potter, iStockphoto, justin bieber More About: black friday, entertainment, harry potter, Holidays, List, Lists, music, social media, thanksgiving, Top Twitter Topics, trending, trends, twitter, twitter trends
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The holiday shopping season is officially upon us. At Mashable, we’ve decided to simplify our gift guide this year and present a roundup of the top 10 hottest gadgets we think should be on every enthusiast’s wish list. We call this list of editor’s choice picks the 
Every year, Mashable covers the launch of hundreds of new companies. While many of these ventures never make it out of obscurity, some of them bubble up and become a regular part of our coverage.
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